Last year,economic crisis was the bad dream of luxury products, that caused some name brands to be eliminated directly. This is why Millward Brown Optimor Lust List has much difference with before. Like Prada,Burberry are all out of this list. To see why, this list emphasises overall strength of each brand,from the brand history,culture to brand positioning,modern electronics’ marketing means, even just lack of one of them,it can’t be balanced.
Rank 1 Louis Vuitton
Brand Total Value: increases 2%, rise to 19.78 billion U.S. dollars
Louis Vuitton’s main target customers are tourists,LV emphasises brand culture, and also pay attention to target customers.LV products’ price is relatively reasonable,and that why it can be acceptable more easilier than other brands.
Rank 2 Hermes
Brand Total Value: increases 8%, rise to 8.46 billion U.S. dollars
Though Hermes is still holding by family, it has not traditional stubborn managing, tries forward to new items. Last year Hermes buyouted Chinese brand Shang Xia, turns to chinese market. Meanwhile, a href=”http://www.myqueenbags.com/Hermes-Handbags”>Hermes is very laying stress on brand’s history and culture, is good at using traditional soul.
Rank 3 Gucci
Brand Total Value: increases 2%, rise to 7.59 billion U.S. dollars
Recently,christie’s joins hands with Gucci to collect Gucci Antique Bags for displaying and auction.
Rank 4 Chanel
Brand Total Value: reduces 11%, fell below 5.55 billion U.S. dollars
Chanel’s decline is one of the marks in the economic downturn. Though Chanel Classic Bags,chanel cosmetic and perfume attract many customers, only a little part customers for garments.
Rank 5 Hennessy
Brand Total Value: reduces 1%, fell below 5.37 billion U.S. dollars
Hennessy is the branch comapny of LVMH Group, is very popular at China.
Rank 6 Rolex
Brand Total Value: reduces 14%, fell below 4.74 billion U.S. dollars
As the same as other luxury watches and jewel manufacturers, Rolex is influenced badly by economic crisis.
Rank 7 Moët & Chandon
Brand Total Value: reduces 12%, fell below 4.28 billion U.S. dollars
Moët & Chandon was depressed in the economic downturn, but still the top champagne brand in the wolrd.
Rank 8 Cartier
Brand Total Value: reduces 19%, fell below 3.96 billion U.S. dollars
Because the decline of sales, Cartier fell below at rank than before.
Rank 9 Fendi
Brand Total Value: reduces 8%, fell below 3.2 billion U.S. dollars
Fendi is famous for “IT” Bag at USA, and also has a certain reputation at Asia market.Fendi is belong to LVMH, Gucci is the main competitor.
Rank 10 Tiffany
Brand Total Value: increases 6%, rise to 2.38 billion U.S. dollars
Tiffany insisted on no discount, so becomes the vanward brand. And Tiffany plans to expand Asia and West Europe markets.
